From the studio
Blog
Practical advice on websites, SEO, and the web for small businesses across New Zealand.
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17 July 2026
Website vs web app: what's the difference?
The two get used interchangeably, but they're built to do different jobs. Here's how to tell which one your business actually needs.
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17 July 2026
What happens after your website goes live?
Launch day isn't the finish line. Here's what actually happens in the weeks after launch, and what you should expect from whoever built it.
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6 July 2026
Should you be on Instagram, a website, or both?
Instagram is brilliant for showing off what you do — but it can't do everything a website does. Here's how to think about the two for a Nelson business.
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28 June 2026
Five things to check before paying for a redesign
Before you spend thousands on a new website, make sure you actually need one — and that you're solving the right problem.
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22 June 2026
What does SEO actually mean for a small Nelson business?
SEO sounds technical and expensive, but for most small businesses in Nelson and Tasman, it comes down to a few straightforward things you can start doing today.
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15 June 2026
Do you need a blog on your business website?
Blogs aren't just for influencers — but they're not for everyone either. Here's how to tell if one's worth your time.
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8 June 2026
How long does a website take to build?
From first chat to launch day — here's a realistic timeline for a small business website, and what actually slows projects down.
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5 June 2026
Do Nelson tradies need a website, or is Facebook enough?
Facebook pages are free and familiar — but there are real limits to what they can do for your business. Here's an honest look at both.
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5 June 2026
Squarespace vs a custom-built site: which is right for you?
Squarespace is genuinely good. So is a custom-built site. The right choice depends on what you need — here's how to think through it.
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5 June 2026
What to put on your small business homepage
Most small business homepages either say too much or too little. Here's what actually needs to be there — and what you can leave out.
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15 May 2026
How much does a website cost in New Zealand in 2026?
DIY builders, freelancers, agencies, and custom studios — here's what you'll actually pay, and what you get for your money.
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